Next Gen Recruiting
INTEGRATING VIDEO TECHNOLOGY TO ATTRACT TALENT AND BUILD BUSINESS
When a Toronto recruiter first tried out video interviewing earlier this year, she
was amazed at the ease of the process and how comfortable the applicant
seemed to be. Little did she know, the candidate – dressed conservative-ly
from the waist up – was actually doing the interview in his underwear.
The simplicity of completing the initial interview in the comfort of his own home –
not to mention his unconventional interview-attire – may be partially responsible for the
candidate’s eventual success, but video technology certainly proved to be a time-efficient
solution for the recruiter, as well.
In 2013, Skype celebrated the two-million-minute mark, meaning users around the
world were spending nearly 38 centuries on Skype every single day. People have been con-necting
through video for years and are clearly comfortable with it. What’s new is how it
is being incorporated into the business world, particularly for human resources and re-cruiting.
In this competitive, talent-hungry environment, companies are getting ahead by
implementing simple recruiting technologies that speak to this generation’s job candidates,
By Colin Martin
HRPATODAY.CA ❚ JULY/AUGUST 2014 ❚ 51