Meet The HR Influencers:
Jennifer King, CHRL
HR GENERALIST IN A CREATIVE WORLD
By Lisa Gordon
When Jennifer King started working with Toronto-based
entertainment design company FORREC
Ltd. in 2010, the company had just 70 employ-ees.
Today, the workforce has nearly doubled at
the unique, privately held company, which designs theme parks,
water parks, mixed-use and entertainment spaces, visitor attrac-tions
and resorts.
King told HR Professional that FORREC works with
big brands like Universal Studios and Legoland, creating
exciting front-end concepts and designs that attract fun-seek-ers
in droves.
“We’re the coolest Canadian company you’ve never heard of,”
said King. “Ninety per cent of our projects are international,
and we do a lot of work in China and the Middle East, as well
as the U.K. and Korea.”
Implementing HR structure and processes in a company full
of creative types is sometimes a challenge, but on the flip side,
King says the energy and vibe at FORREC is what keeps her
engaged and excited to go to work every day.
Auspicious / Shutterstock.com 36 ❚ NOVEMBER 2017 ❚ HR PROFESSIONAL
/Shutterstock.com
