communications
Staying Connected
IMPROVE INTERNAL COMMUNICATIONS BY INTRODUCING OR IMPROVING
SOCIAL NETWORKS
By Heather Hudson
Are your organization’s employees satisfied with the stan-dard
of internal communications? If they’re anything like
the 1,000 U.S. workers surveyed by Bambu, an employ-ee
advocacy platform by the company Sprout Social, the
answer may be, “Not quite.”
Although four out of five employees surveyed said effective in-ternal
communications helps their job performance, 29 per cent
reported that their company’s current method isn’t working.
Almost a quarter of respondents said they work remotely and
completely miss company news. And perhaps most damning of all,
30 per cent of Millennial respondents feel that their organization’s
current communication feels self-serving or dishonest.
“Millennials expect something more modern and rooted in the
digital ecosystem that they’re used to,” said Kris Kazibut, general
manager of Bambu. “Most of them have only known the Internet
age and that social world. Their primary consumption device is
their phone, so having information delivered in a way that’s easy to
consume that way and is connected to their social media is critical.
Most internal communications methods we’ve seen are discon-nected
from that.”
It’s the missing feedback loop that makes Millennials feel com-munications
are inauthentic, he says.
“When there’s no mechanism that allows them to be part of
the conversation, they feel like it’s self-serving,” said Kazibut. “If
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