talent management
Three Powerful Ways to
Give Employees Purpose
EMPLOYEES WITH A SENSE OF
PURPOSE OFFER MORE TO THE
ORGANIZATION
By Zach Mercurio
It’s simple: When people feel better about their
work, they do better work. And worldwide re-search
finds one of the best ways to inspire
pride in work is by connecting people to a big-ger
purpose.
The philosopher Frederich Nietzche wrote, “He who
has a why to live can bear almost any how.”
When employees have a clear sense of why their job ex-ists
– beyond what they do or what they get for what they
do – they thrive. But while there is much written about the
clear power of purpose, strategies for human resources leaders
to instill it are not as clear.
Here are three research-backed ways HR leaders can start
building a purposeful and inspired organizational culture.
1. MAKE SURE THE ORGANIZATION’S
PURPOSE IS CLEAR
This seems obvious, but it’s one of the biggest barriers to purpose-ful
work.
After studying thousands of managers ranging from General
Electric to the Girl Scouts, Authentic Leadership Institute pres-ident
Nick Craig and Harvard professor Scott Snook found that
fewer than 20 per cent of organizational leaders have a strong
sense of purpose.
ImageFlow / Shutterstock.com
HRPROFESSIONALNOW.CA ❚ JANUARY 2018 ❚ 37
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