AFDHEL AZIZ
KEYNOTE ADDRESS – GOOD IS THE NEW COOL
In 2004, a massive tsunami devastated the island nation of Sri
Lanka. Afdhel Aziz was there, attending his brother’s wedding.
He survived. Many did not.
“I was diagnosed with a particular type of post-traumatic stress
disorder called ‘Survivor Guilt,’” he said. “I started to think about
whether the work I was doing had any meaning.
“I knew how to do marketing and advertising, but I didn’t want
my life’s legacy to be that I just made people buy more stuff. That
was the beginning of the journey that led me here today.”
He took his expertise and transformed it into a career unleash-ing
the power of purpose within organizations.
He has travelled the world as a professional speaker and con-sultant,
speaking to tens of thousands of people over the course
of his journey.
Aziz is one of the world’s leading experts in marketing inno-vation.
He is an award-winning marketer who has led brands for
Procter & Gamble, Heineken, Absolut and Nokia, in London and
New York.
He quite literally wrote the book on brand purpose, teaching
businesses how to become a force for good. He is the co-author
of the book Good is the New Cool: Market Like You Give a Damn.
More recently, he started speaking and coaching on unlocking
your personal purpose to love your work in the 21st century.
He’s been a speaker at the Cannes Lions, SXSW, Advertising
Week and more, and his work has been featured in the New York
Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard,
Hypebeast and more. He is a regular contributor to Forbes explor-ing
how purpose drives business and social impact in his column
‘The Power of Purpose.’
For Aziz, one simple question lies at the heart of true success.
“What are your gifts, what are your passions and who can they
be of service to? How can I be of service to something bigger
than myself?”
Attend Afdhel Aziz’s keynote address at HRPA’s Annual
Conference and Trade Show, Feb. 1 at 2 p.m. n
AC 2019
In today’s uncertain times, it is critical for organizations to
maintain and continually improve upon good governance
practices. The Governance Professionals of Canada’s
Education Program (GPC-EP) is designed to ensure
that those who manage the governance processes for their
organizations and their boards, are provided with the
knowledge and tools to manage and mitigate key governance
processes and risks.
While director education programs abound, there is no
other formal education program in Canada that focuses
squarely on the governance function and for those working
in this role. The GPC-EP not only provides governance
professionals with the latest best practices, skills and
expertise in governance, but also with the opportunity
to further their professional careers. Upon completion,
successful program participants will receive the Governance
Professionals of Canada Designation: GPC.D.
The program consists of three, (two and a half-day) in-class
Courses that are offered at least twice a year, enabling busy
professionals to complete the program with some flexibility.
When and Where - Course delivery dates:
Course Dates City
Foundations of Governance March 22-24, 2019 Toronto
June 07-09, 2019 Vancouver
Applied Governance March 01-03, 2019 Calgary
May 31-June 2, 2019 Toronto
Strategic Governance April 12-14, 2019 Vancouver
May 03-05, 2019 Calgary
Sept 13-15, 2019 Toronto
GOVERNANCE PROFESSIONALS OF CANADA
EDUCATION PROGRAM (GPC-EP)
GOVERNANCE IN PRACTICE
Education Program Developed FOR Governance Professionals BY Governance Professionals
To register or learn more, visit: www.gpcanada.org/gpc-ep or contact us at: education@gpcanada.org
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