that they, in the private sector, have an enormous role to play in
helping nurture gender equality. After approaching the U.N.
and offering to help, the consulting and accounting firm became
one of the first three Impact champions as part of the 10x10x10
“Taking a stand is obviously part of the equation, but there
is also taking action and creating behavioural change that’s also
important,” said Joscelyne. As a result, PwC agreed to three com-mitments
that it would undertake publically and on behalf of the
movement. They were:
■■ Using its size and scale to raise the profile of HeForShe with
its clients and communities
■■ Launch a global inclusion index to increase women in
leadership roles and create trust and increase engagement
■■ Develop and launch a gender curriculum for its organization
In order to use its size and scale to spread the word on gender
equality, PwC started something called “Taking the Pledge” and
asked not only its employees but also its clients and broader com-munity
to commit to gender issues and equality. Along with that,
80,000 male employees have been asked within the organization
to become champions of equality.
In order to capture thoughts and perspectives, the company
created a website or warehouse that is internally and externally
accessible. Also, to understand the equality message, PwC creat-ed
brand awareness by putting messages on elevator doors around
the world, which visually showed the two doors – or metaphori-cally,
men and women – coming together.
By providing large brand and global initiatives, as well as every-day
initiatives that employees at any company can participate in,
PwC has helped pave the way for other organizations to involve
themselves in gender equality issues. It is through large companies
like PwC, as a founder in the Impact movement, that has helped
HeForShe grow and make progress on a global level. n
Make the HeForShe commitment and take
action against gender bias discrimination and
violence. Currently, the number of Canadians
who have made the commitment is low.
Make the commitment at www.heforshe.org.
“TAKING A STAND IS OBVIOUSLY
PART OF THE EQUATION, BUT THERE
IS ALSO TAKING ACTION AND
CREATING BEHAVIOURAL CHANGE
THAT’S ALSO IMPORTANT.”
– KELLY JOSCELYNE, PWC
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30 ❚ APRIL 2017 ❚ HR PROFESSIONAL
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