Satisfied Employees,
Successful Enterprise
FLEXIBILITY, PRIDE AND A CONNECTION TO AN EMPLOYER MAKE LOYAL EMPLOYEES
By Heather Hudson
Are Canadian workers more content in the workplace than we give them credit for?
According to a study commissioned by Capital One Canada, under the right circumstances,
even the purportedly finicky millennial generation is happy to stay put.
Capital One Canada chief people officer, Jenny Winter, isn’t surprised.
“The survey confirmed my perceptions here at Capital One: generally, employees are very satisfied
where they are and are not looking to make a move,” she said. “They have very high levels of pride
and really make a connection to their employers.”
The survey polled 1,510 Canadians 18 and over across the country and found that 69 per
cent said they were proud to work for their current employer. Sixty-five per cent indicated
they like telling people where they work.
Capital One Canada commissioned the survey in the spring of 2014 to help inform
their expanding recruitment strategy.
“With our growth trajectory, we wanted to see what matters to Canadians to ensure
we’re offering a value proposition for future employees,” said Winter.
talent management
HRPATODAY.CA ❚ JANUARY 2015 ❚ 45
