Behind 360 Feedback:
Why Is It Better Than
By using a method of employee reviews called 360 feedback, em-ployee
evaluations can be much more effective. Through this system,
employees learn about all areas of their job — not just the areas ob-servable
by their superiors — thus improving their receptiveness to
both positive and negative feedback.
Though research is limited, some suggest that employee reviews
can benefit a great deal from a 360 degree approach in which an
employee is evaluated by his or her superiors, colleagues and subor-dinates.
Despite a few potential draw-backs (including defensiveness,
biased reviews and a reluctance to change), the benefits of 360 degree
reviews cannot be ignored.
EMPLOYEE EVALUATIONS CAN COVER ALL AREAS
Rather than hear directly from a superior about his job perfor-mance,
the employee will receive feedback from multiple sources,
thus reducing the chance of praise or problem areas being overlooked.
This means that the employee will have a more rounded idea of his
strengths as well as any areas of opportunity he might have.
MULTIPLE SOURCES OF FEEDBACK LESSEN THE
RISK OF BIAS
Except for a few cases of colleagues gunning for the same promotion,
360 degree reviews lessen the chance of evaluator bias. This includes
superiors who might have qualms with an employee’s personality
rather than performance as well as situations in which employee fa-voritism
A FEEDBACK COACH CAN HELP REDUCE
UNCERTAINTY ABOUT RESPONSES
After evaluations have been collected, a feedback coach must get in-volved
to answer questions about responses and guide the learner
towards new goals. This is an important part of the 360 review pro-cess
because it ensures that employees remain focused on goals rather
than the sting of unfavorable feedback
EMPLOYEE EVALUATIONS CAN REDUCE
One of the biggest concerns with employee evaluations is potential
defensiveness of those being reviewed. If this should occur, the learn-er
will be less receptive to constructive criticism and thus may not
benefit from the review.
By using a specially trained feedback coach, however, defensive-ness
can be reduced because the coach will have the necessary skills to
evaluate responses objectively. When responses can be addressed in a
constructive way, defensiveness is reduced and an employee’s respon-siveness
can thus increase.
Employee reviews are an important way to maintain or improve
production. They are the avenue through which employers reward
their best workers and encourage others to improve — and they have
taken on a whole new dimension.
By approaching reviews using 360 feed-back,
employee evaluations provide a more
rounded view of a worker’s performance
which will help him or her improve in
all areas of the job. Because a com-pany
is only as good as its workers,
and its workers deserve to know ex-actly
where they stand within the
company and how they can help it
Our 360 Tool Can Help You Perform
Your 2014 Employee Evaluations,