book reviews OFF THE SHELF
By Alyson Nyiri, CHRP
WHAT GREAT BRANDS
DO: SEVEN BRAND
BUILDING PRINCIPLES
THAT SEPARATE THE
BEST FROM THE REST
Denise Lee Yohn
Jossey-Bass, 2014
When change is needed, man-agement
sometimes looks
to making over the compa-ny’s
message and logo. But
for real change to occur, man-agement
needs to strengthen
its culture, which more effec-tively
shapes how employees
turn brand into breakthrough
customer experiences. Yohn’s
brand-as-business approach is
the systematic management of
the business around the brand
with case studies and practical
tools to help business leaders
implement the process.
Talking Point
Brand-as-business encourages
the use of the brand’s values to
inform and influence employee
recruiting, training, develop-ment
and compensation and
reward programs. How can
brand be infused into these
processes?
HOW TO DELIVER A
TED TALK: SECRETS
OF THE WORLD’S
MOST INSPIRING
PRESENTATIONS
Jeremey Donovan
McGraw-Hill, 2014
For anyone with a secret de-sire
to deliver a TED talk, this
engaging book provides hu-mourous
and practical tips on
how to create your persona
and determine what your pri-mary
objective is: to educate,
entertain or inspire. Filled
with tips on how to build your
content, craft your delivery
and produce compelling doc-uments,
Donovan outlines in
detail all of the steps need-ed
to give an unforgettable
presentation.
Talking Point
In the afterword, Simon Sinek
writes that the most impor-tant
lesson in giving a TED
talk is showing up. “Showing
up to give can make the dif-ference
between a brilliant
and authentic speaker versus
someone who is not.”
Talking Point
Deficit-based thinking has
been the primary model
in business, psychology,
healthcare and leadership. Do
things really get better when
we focus on what is going
wrong?
Talking Point
A recent study commissioned
by CERIC on career develop-ment
in the workforce states
that seven in 10 executives (71
per cent) agree that employers
have a responsibility to provide
career management programs
for the their staff. How can we
make that happen? ■
HANDBOOK
OF WORK-LIFE
INTEGRATION AMONG
PROFESSIONALS:
CHALLENGES AND
OPPORTUNITIES
Eds. Debra Major and Ronald
Burke
Edward Elgar, 2013
Positive psychology has
strongly influenced the
practice of leadership.
Creating the Asset-Based
Thinking (ABT) advantage,
Cramer prompts leaders to
focus on what is working and
what strengths already exist.
While this concept is not new,
the strategies and practical
advice offered here go a long
way to help leaders implement
ABT.
CAREER
DEVELOPMENT
PRACTICE IN CANADA:
PERSPECTIVES,
PRINCIPLES, AND
PROFESSIONALISM
Eds. Blythe Shepard and Priya Mani
CERIC Canadian Education and
Research Institute for Counselling,
2014
This new publication repre-sents
the first textbook on
Canadian career development
practices. As the field contin-ues
to grow, there is interest
in moving the profession to a
regulated approach similar to
HR. Topics include the evolu-tion
of the field, best practices,
community economic devel-opment,
diversity and social
justice and professional ethics;
it is a solid overview for HR
professionals interested in in-tegrating
career development
into their practices.
HRPATODAY.CA ❚ MAY/JUNE 2014 ❚ 77